Client: Etihad Airways

Brief: Create the look and the outdoor activation for "Etihad Holiday Machine" campaign. The "Machine" crafts the perfect holiday, based on data driven algorithm based on previous customers experiences and give away incredible deals and discounts.

I’ve Art Directed the look and brought to life the Steampunk styled machine using scamps, Cinema 4D for modelling, lighting and texturing and After Effects. The campaign has been adapted and rolled on Youtube, Instagram and Facebook. The Brand Activation went live on the Paddington Station, London.